> BUILD IT
Session 1: WordPress Fundamentals Training #1 – An Introduction to WordPress
- What is WordPress?
- The WordPress Framework
- Posts, Categories and Tags
- Blogging Best Practices
- Creating and Managing Pages
- Image Sourcing & Preparation
- The Media Library
- Understanding Accessibility
- Creating and Managing Menus
Cost from £52.50 + VAT
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London – Wednesday, 19 October 2016 from 10:00 to 12:00
St Albans – Wednesday, 28 September 2016 from 10:00 to 12:00
Session 2: Create your WordPress Website Training #2 – Gaining a Greater Understanding of WordPress
- Planning and Preparing your Website
- How to Set up WordPress Hosting
- Installing WordPress
- Choosing a Theme
- Installing your Theme
- Installing & Configuring Plug-ins
- Theme Customisation
- Security & Further Optimisation
Cost from £52.50 + VAT
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London – Wednesday, 19 October 2016 from 12:30 to 14:30
St Albans – Wednesday, 28 September 2016 from 12:30 to 14:30
> MAINTAIN IT
Session 3: WordPress, E-commerce and SEO Training #3 – Optimising Your Website
- Search Engine Optimisation Overview
- Google AdWords in a Nutshell
- Conversions, Goals, Funnels & Events
- WordPress Jigoshop and WooCommerce Basics
- Landing & Squeeze Pages
- Banner Advertising Techniques
- Affiliate Marketing Basics
- Taking Payment Online (including PCI/DSS compliance)
- Measuring Success
Cost from £52.50 + VAT
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London – Wednesday, 19 October 2016 from 15:00 to 17:00
St Albans – Wednesday, 28 September 2016 from 15:00 to 17:00
Session 4: Google Analytics Essentials Training
- Install Google Analytics
- Understand the difference between Visitors, Unique Visitors, Hits and Bounces
- See where visitors are coming from and what devices they’re using
- Find the Search Terms people use to find your website
- Discover which websites are linking to and referring visitors to yours
- Track and measure key events with Goals
- See your visitor’s journey and draw meaningful conclusions
Cost from £52.50 + VAT
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London – Thursday, 20 October 2016 from 10:00 to 12:00
St Albans – Thursday, 29 September 2016 from 10:00 to 12:00
> PROMOTE IT
Session 5: Google SEO Essentials Training
- What is a Search Engine
- How Google Works
- Introduction to Keyword Research and Mapping
- Meta Tags, Titles, Descriptions & Keywords
- Search Engine PR & Link Building
- Google Maps and Local Business Listings
- Google Insider Secrets
Cost from £52.50 + VAT
Book Now
London – Thursday, 20 October 2016 from 10:00 to 12:00
St Albans – Thursday, 29 September 2016 from 12:30 to 14:30
Session 6: Social Media Essentials
- An introduction to Social Media strategy
- Beginners guide to Blogging
- Facebook Essentials
- LinkedIn Essentials
- Twitter Essentials
- Foursquare in a nutshell
- Google+ Essentials
Cost from £52.50 + VAT
Book Now
London -Thursday, 20 October 2016 from 15:00 to 17:00
St Albans – Thursday, 29 September 2016 from 10:00 to 12:00
Please note: Workshops do not cover Image manipulation, Photoshop, HTML/PHP Coding, CSS or any other web development technologies.
Course notes are provided at the end of each session.