Training Toolbox Workshops

> BUILD IT

Session 1: WordPress Fundamentals Training #1 – An Introduction to WordPress

• What is WordPress?
• The WordPress Framework
• Posts, Categories and Tags
• Blogging Best Practices
• Creating and Managing Pages
• Image Sourcing & Preparation
• The Media Library
• Understanding Accessibility
• Creating and Managing Menus

Cost from £52.50 + VAT

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London – Wednesday, 19 October 2016 from 10:00 to 12:00
St Albans – Wednesday, 28 September 2016 from 10:00 to 12:00

Session 2: Create your WordPress Website Training #2 – Gaining a Greater Understanding of WordPress

• Planning and Preparing your Website
• How to Set up WordPress Hosting
• Installing WordPress
• Choosing a Theme
• Installing your Theme
• Installing & Configuring Plug-ins
• Theme Customisation
• Security & Further Optimisation

Cost from £52.50 + VAT

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London – Wednesday, 19 October 2016 from 12:30 to 14:30
St Albans – Wednesday, 28 September 2016 from 12:30 to 14:30

> MAINTAIN IT

Session 3: WordPress, E-commerce and SEO Training #3 – Optimising Your Website

• Search Engine Optimisation Overview
• Google AdWords in a Nutshell
• Conversions, Goals, Funnels & Events
• WordPress Jigoshop and WooCommerce Basics
• Landing & Squeeze Pages
• Banner Advertising Techniques
• Affiliate Marketing Basics
• Taking Payment Online (including PCI/DSS compliance)
• Measuring Success

Cost from £52.50 + VAT

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London – Wednesday, 19 October 2016 from 15:00 to 17:00
St Albans – Wednesday, 28 September 2016 from 15:00 to 17:00

Session 4: Google Analytics Essentials Training

• Install Google Analytics
• Understand the difference between Visitors, Unique Visitors, Hits and Bounces
• See where visitors are coming from and what devices they’re using
• Find the Search Terms people use to find your website
• Discover which websites are linking to and referring visitors to yours
• Track and measure key events with Goals
• See your visitor’s journey and draw meaningful conclusions

Cost from £52.50 + VAT

Book Now
London – Thursday, 20 October 2016 from 10:00 to 12:00
St Albans – Thursday, 29 September 2016 from 10:00 to 12:00

> PROMOTE IT

Session 5: Google SEO Essentials Training

• What is a Search Engine
• How Google Works
• Introduction to Keyword Research and Mapping
• Meta Tags, Titles, Descriptions & Keywords
• Search Engine PR & Link Building
• Google Maps and Local Business Listings
• Google Insider Secrets

Cost from £52.50 + VAT

Book Now
London – Thursday, 20 October 2016 from 10:00 to 12:00
St Albans – Thursday, 29 September 2016 from 12:30 to 14:30

Session 6: Social Media Essentials

• An introduction to Social Media strategy
• Beginners guide to Blogging
• Facebook Essentials
• LinkedIn Essentials
• Twitter Essentials
• Foursquare in a nutshell
• Google+ Essentials
• Pinterest

Cost from £52.50 + VAT

Book Now
London -Thursday, 20 October 2016 from 15:00 to 17:00
St Albans – Thursday, 29 September 2016 from 10:00 to 12:00

Course notes are provided at the end of each session.