Training Toolbox Workshops

 

> BUILD IT

Session 1: WordPress Fundamentals Training #1 – An Introduction to WordPress

  • What is WordPress?
  • The WordPress Framework
  • Posts, Categories and Tags
  • Blogging Best Practices
  • Creating and Managing Pages
  • Image Sourcing & Preparation
  • The Media Library
  • Understanding Accessibility
  • Creating and Managing Menus

Cost from £52.50 + VAT

Book Now
London – Wednesday, 19 October 2016 from 10:00 to 12:00
St Albans – Wednesday, 28 September 2016 from 10:00 to 12:00

Session 2: Create your WordPress Website Training #2 – Gaining a Greater Understanding of WordPress

  • Planning and Preparing your Website
  • How to Set up WordPress Hosting
  • Installing WordPress
  • Choosing a Theme
  • Installing your Theme
  • Installing & Configuring Plug-ins
  • Theme Customisation
  • Security & Further Optimisation

Cost from £52.50 + VAT

Book Now
London – Wednesday, 19 October 2016 from 12:30 to 14:30
St Albans – Wednesday, 28 September 2016 from 12:30 to 14:30

> MAINTAIN IT

Session 3: WordPress, E-commerce and SEO Training #3 – Optimising Your Website

  • Search Engine Optimisation Overview
  • Google AdWords in a Nutshell
  • Conversions, Goals, Funnels & Events
  • WordPress Jigoshop and WooCommerce Basics
  • Landing & Squeeze Pages
  • Banner Advertising Techniques
  • Affiliate Marketing Basics
  • Taking Payment Online (including PCI/DSS compliance)
  • Measuring Success

Cost from £52.50 + VAT

Book Now
London – Wednesday, 19 October 2016 from 15:00 to 17:00
St Albans – Wednesday, 28 September 2016 from 15:00 to 17:00

Session 4: Google Analytics Essentials Training

  • Install Google Analytics
  • Understand the difference between Visitors, Unique Visitors, Hits and Bounces
  • See where visitors are coming from and what devices they’re using
  • Find the Search Terms people use to find your website
  • Discover which websites are linking to and referring visitors to yours
  • Track and measure key events with Goals
  • See your visitor’s journey and draw meaningful conclusions

Cost from £52.50 + VAT

Book Now
London – Thursday, 20 October 2016 from 10:00 to 12:00
St Albans – Thursday, 29 September 2016 from 10:00 to 12:00

> PROMOTE IT

Session 5: Google SEO Essentials Training

  • What is a Search Engine
  • How Google Works
  • Introduction to Keyword Research and Mapping
  • Meta Tags, Titles, Descriptions & Keywords
  • Search Engine PR & Link Building
  • Google Maps and Local Business Listings
  • Google Insider Secrets

Cost from £52.50 + VAT

Book Now
London – Thursday, 20 October 2016 from 10:00 to 12:00
St Albans – Thursday, 29 September 2016 from 12:30 to 14:30

Session 6: Social Media Essentials

  • An introduction to Social Media strategy
  • Beginners guide to Blogging
  • Facebook Essentials
  • LinkedIn Essentials
  • Twitter Essentials
  • Foursquare in a nutshell
  • Google+ Essentials
  • Pinterest

Cost from £52.50 + VAT

Book Now
London -Thursday, 20 October 2016 from 15:00 to 17:00
St Albans – Thursday, 29 September 2016 from 10:00 to 12:00

 

 

Please note: Workshops do not cover Image manipulation, Photoshop, HTML/PHP Coding, CSS or any other web development technologies.

Course notes are provided at the end of each session.

 

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