Pay-per-click advertising is one of the quickest ways to get your website appearing at the top of the search engine results pages.
However, undertaking an AdWords campaign, without the proper knowledge, can result in your budget being eaten up in no time and paying over the top for your clicks.
AdWords is also one of the most effective ways to launch in to a new market place or even test and measure the size and quality of an existing online audience.
Where typical Search Optimisation techniques can take months to yield results, AdWords is often the quickest way to get found within hours and get the facts on what your market is really doing.
This two hour training is suitable for existing advertisers and anyone considering a PPC campaign and looking to know how to plan and set up an effective Google AdWords Campaign.
During the workshops find out how you can see:
Course notes are provided at the end of each session.
This course is aimed at those with little or no experience of Search Optimisation or Google AdWords. If you’re looking to learn the basics of how Google AdWords work, this is a great course to start with.
Consider booking Google SEO Essentials and Google Analytics Essentials too as the three technologies interlink and a combined understanding of all three is beneficial to all businesses.
At the end of the course, you will have a good understanding AdWords Campaigns, Ad Groups and Bid strategies. You will be able to plan an AdWords campaign and will understand all the associated concepts and terminology. If you use a WordPress website, consider the WordPress, e-commerce and SEO course too.
