Google AdWords Essentials in West Midlands BOOK NOW

Google AdWords Essentials

Pay-per-click advertising is one of the quickest ways to get your website appearing at the top of the search engine results pages.

However, undertaking an AdWords campaign, without the proper knowledge, can result in your budget being eaten up in no time and paying over the top for your clicks.

AdWords is also one of the most effective ways to launch in to a new market place or even test and measure the size and quality of an existing online audience.

Where typical Search Optimisation techniques can take months to yield results, AdWords is often the quickest way to get found within hours and get the facts on what your market is really doing.

This two hour training is suitable for existing advertisers and anyone considering a PPC campaign.

During the workshops find out how you can see:

  • Overview of Google Adwords
  • Adwords Best Practices
  • What Google Doesn’t Tell You
  • Metrics That Matter
  • Adwords Reporting
  • Landing Pages
  • Conversion Tracking
  • Adwords tools
  • Adwords as a Testing Tool

Course notes are provided at the end of each session.

Who should attend:

This course is aimed at those with little or no experience of Search Optimisation or Google AdWords. If you’re looking to learn the basics of how Google AdWords work, this is a great course to start with.
Consider booking Google SEO Essentials and Google Analytics Essentials too as the three technologies interlink and a combined understanding of all three is beneficial to all businesses.

Course Objective:

At the end of the course, you will have a good understanding AdWords Campaigns, Ad Groups and Bid strategies. You will be able to plan an AdWords campaign and will understand all the associated concepts and terminology. If you use a WordPress website, consider the WordPress, e-commerce and SEO course too.

Other Google Courses:

Remote 1-To-1 Training - £150 + VAT per session, £45 + VAT per additional attendees
  • Flexible Weekly Times
  • You and up to 6 other attendees
  • Attend from your own desk
  • Your own course notes after the session
  • Interact with a Q&A session
  • Course material tailored to your business
  • Exclusive session to your Business
£150+ VAT per session, £45 + VAT per additional attendees
On-Site Training - £295 + VAT per session + £95 + VAT per additional attendees
  • Flexible Weekly Times
  • You and up to 6 other attendees
  • Attend from your own desk
  • Your own course notes after the session
  • Interact with a Q&A session
  • Course material tailored to your business
  • Exclusive session to your Business
  • On your premises
  • Travel Expenses included
£295+ VAT per session + £95 + VAT per additional attendees
Remote 1-To-1 Training - £150 + VAT per session, £45 + VAT per additional attendees
  • Flexible Weekly Times
  • You and up to 6 other attendees
  • Attend from your own desk
  • Your own course notes after the session
  • Interact with a Q&A session
  • Course material tailored to your business
  • Exclusive session to your Business
£150+ VAT per session, £45 + VAT per additional attendees
On-Site Training - £295 + VAT per session + £95 + VAT per additional attendees
  • Flexible Weekly Times
  • You and up to 6 other attendees
  • Attend from your own desk
  • Your own course notes after the session
  • Interact with a Q&A session
  • Course material tailored to your business
  • Exclusive session to your Business
  • On your premises
  • Travel Expenses included
£295+ VAT per session + £95 + VAT per additional attendees

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