Pay-per-click advertising is one of the quickest ways to get your website appearing at the top of the search engine results pages.
However, undertaking an AdWords campaign, without the proper knowledge, can result in your budget being eaten up in no time and paying over the top for your clicks.
AdWords is also one of the most effective ways to launch in to a new market place or even test and measure the size and quality of an existing online audience.
This two hour training is suitable for existing advertisers who are looking to better understand and manage their campaigns.
During the workshops find out how you can see:
Course notes are provided at the end of each session.
This course is aimed at those with little or no experience of Search Optimisation or Google AdWords, but have an existing AdWords account.
If you’re looking to learn the basics of how Google AdWords work, consider Google AdWords Essentials – Planning and Creating Campaigns – Stage 1
Consider booking Google SEO Essentials and Google Analytics Essentials too as the three technologies interlink and a combined understanding of all three is beneficial to all businesses.
At the end of the course, you will have a good understanding AdWords Campaigns, Ad Groups and Bid strategies. You will be able to plan an AdWords campaign and will understand all the associated concepts and terminology. If you use a WordPress website, consider the WordPress, e-commerce and SEO course too.
